You’re Not Too Small for Treasury: Scalable Cash Culture at $20M+

When you’re sitting in the CFO seat at a $20M-$75M company, treasury probably isn’t a dedicated function. You don’t have a cash manager. You’re not running multi-currency hedging strategies or FX risk models. But that doesn’t mean treasury doesn’t matter. In fact, for mid-market finance teams operating without a net, a strong treasury mindset is the thing that separates strategic operators from the spreadsheet brigade.

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The myth that treasury is only for enterprise is holding mid-market companies back.

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Cash is still king. Liquidity is still lifeblood. And in a world where interest rates, capital efficiency, and vendor terms can swing quarter-to-quarter, having a command of your cash position isn’t a luxury—it’s survival.

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Treasury is not a job title—it’s a behavior

You don’t need a Wall Street-trained treasurer to start building treasury discipline. What you need is:

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Centralized visibility into all accounts (not 5 browser tabs and a shared password doc)
A reliable 13-week cash forecast that isn’t buried in someone’s desktop
Clear policies for payments, approvals, and spend authority
A way to model what happens if AR slips 10 days or payroll spikes unexpectedly

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That’s treasury management. It’s not about complexity. It’s about visibility, control, and scenario agility.

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QuickBooks is a start, not the ceiling

Many mid-market finance teams run on QuickBooks Online or Desktop—and do it well. But as the business grows, complexity creeps in. AP timing matters more. AR collection delays have ripple effects. The business starts asking questions like, "What if we take that new contract but delay the hire?" or "Can we prepay our vendor for a discount without putting payroll at risk?"

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You can't answer that from a static report or a backward-looking P&L. This is where scalable treasury muscle kicks in. Not spreadsheets. Not gut feel.

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Treasury starts with infrastructure

If you're serious about cash, you need to treat your cash process as infrastructure, not improvisation.

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Here's what that looks like in practice:

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Cash positioning: Know what you have and where it sits, every day. Across banks, across entities. This isn't optional once you're running lean or eyeing a line of credit.
Forecasting: You need a rolling, dynamic view. If your forecast doesn't update when AP or AR moves, it's not a forecast—it's fiction.
Working capital levers: Are you using payment timing, early pay discounts, or virtual cards to control outflows? Are you incentivizing customers to pay faster without eroding margin?
Scenario planning: Growth often brings decisions like moving to weekly pay, funding a new location, or switching to accrual-based bonuses. Treasury maturity means being able to model those shifts fast—and with confidence.

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You don’t need a complete treasury department to act like one

What you need is a system that makes treasury behavior the default:

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Aggregated bank data: Stop logging into 6 portals. You need a real-time view, not a monthly reconciliation.
Forecast automation: Your finance team has better things to do than manually roll forward a spreadsheet every week.
Control over outflows: Payment approvals, threshold-based policies, and vendor prioritization should be standardized, not debated ad hoc.
What-if modeling: A CFO should be able to model a scenario in minutes, not delegate it to an analyst with VLOOKUP fatigue.

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A treasury mindset changes the culture

Once you stop treating cash like a lagging indicator and start treating it like a living, strategic input, things shift. Budgeting becomes more real. Growth becomes less scary. Finance becomes more trusted.

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We’ve seen Controllers get promoted because they finally had the tools to answer tough questions with speed. We’ve seen CFOs walk into board meetings with a scenario model that preempts every objection. None of that requires a 10 or more-person team. It just requires treating treasury like the core function it is.

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The best mid-market finance leaders we know? They didn’t wait until they were "ready" for treasury. They built it in as they grew—and now it’s part of their edge.

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PS: If your team is stuck in spreadsheet mode and you're trying to modernize your finance automation process without throwing more bodies at the problem, we should talk.

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**Deposit placement through ICS is subject to the terms, conditions, and disclosures in the applicable agreements. Although deposits are placed in increments that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”) at any one destination bank, a depositor’s balances at the institution that places deposits may exceed the SMDIA (e.g., before settlement for deposits or after settlement for withdrawals) or be uninsured (if the placing institution is not an insured bank). The depositor must make any necessary arrangements to protect such balances consistent with applicable law and must determine whether placement through ICS satisfies any restrictions on its deposits. A list identifying IntraFi network bank

You’re Not Too Small for Treasury: Scalable Cash Culture at $20M+

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